Welcome to Tuff® Wheels, your source for high-quality, durable, and stylish aftermarket wheels. Our company has been designing and engineering premium custom wheels since 1999. Over the past 20+ years, we have built a reputation as one of the most trusted and well-respected brands in the automotive aftermarket industry.
Our History and Heritage

Tuff® Wheels was founded in 1999 by a small group of automotive enthusiasts and engineers who shared a passion for creating the best aftermarket wheels on the market. Our founders started the company out of a small garage in Southern California with the goal of manufacturing wheels that could withstand the rigors of daily driving while also providing an aggressive, stylish look.
As Tuff® Wheels continued to grow, we never lost sight of our roots as car lovers and remained dedicated to exceeding the expectations of fellow enthusiasts. We operate with the same attention to detail and commitment to excellence that we started with over 20 years ago. Our wheels are engineered for unbeatable strength and durability and specially designed to enhance the appearance of your vehicle.
Over the past two decades, Tuff® Wheels has evolved into one of the leading aftermarket wheel brands in the industry. Headquartered in City of Industry, California, our corporate offices and manufacturing facilities now occupy over 250,000 square feet of space. We distribute our products throughout the United States and to over 25 countries around the world.
Even with our growth, we remain loyal to our founding mission: to deliver the absolute best wheels possible to our customers. All Tuff® Wheels products are obsessively engineered to perform and built to take on whatever you throw at them. Read on to learn more about our commitment to excellence.
We Live and Breathe Wheels
The automotive enthusiasts and engineers at Tuff® Wheels are completely dedicated to our craft. We meticulously research, design, and test every wheel we produce with one goal in mind: creating the strongest, most stylish wheels on the road.
Our team includes industry experts from a wide range of backgrounds, including racing, car customization, and high-performance wheel manufacturing. By combining their knowledge and experience, we are able to consistently deliver innovative and durable wheels that enhance both the look and performance of your ride.
We closely monitor trends and technologies within the automotive industry in order to provide the most cutting-edge wheels on the market. Whether you’re looking for a staggered, concave, or over-sized wheel design, we have the perfect style to match your vehicle. However, we don’t just follow trends – many of the industry-leading designs we have pioneered over the past 20 years have set the trend.
We Test and Retest Our Wheels to the Extreme
All Tuff® Wheels products undergo rigorous testing and retesting to make sure they can withstand the demands of daily driving.
Our wheels are engineered for uncompromising strength. We developed our Radial Fatigue Testing to simulate extreme road conditions and validate our wheels’ durability. By applying thousands of pounds of radial force in every direction, we can guarantee our wheels will perform through years of potholes, bumpy roads, and off-road adventures.
In addition to Radial Fatigue Testing, we put our wheels through several other intense quality checks:
- Cornering Fatigue Testing: Simulates the stresses of hard cornering and sharp turns.
- Impact Testing: Wheels are struck by a weighted pendulum to confirm impact resistance.
- Heat Endurance Testing: Wheels are heated to extreme temps up to 500°F to verify thermal stability.
- Salt Spray Testing: Wheels are subjected to a corrosive salt spray to validate finish durability.
- Wheel Lip Shimmy Testing: Simulates wheel imbalance and oscillation at high speeds.
We also developed our proprietary Spoke Dynamic Load Testing in-house to analyze spoke and wheel assembly stress. By ensuring every component can withstand the forces exerted on our wheels during real-world driving, we guarantee reliable performance mile after mile.
This intensive testing gives us 100% confidence in the quality and capabilities of our wheels. When you choose Tuff® Wheels, you can rest assured knowing your wheels will hold up to whatever your ride demands.
We Offer A Wide Variety of Premium Wheels

With one of the largest product selections in the industry, Tuff® Wheels has the perfect wheels whether you drive a truck, SUV, crossover, tuner car, or luxury vehicle.
We offer the latest on-trend wheel sizes and styles:
- Staggered Fitments: Mixed diameter wheel sets for an aggressive stance
- Concave Designs: Deeper concave wheels for a bold look
- Large Diameters: Wheels ranging from 18″ to 30″ for lifted trucks and SUVs
- Multi-Spoke: Wheels with intricate split multi-spoke designs
- Dually Wheels: Wheels made specifically for dual rear wheel trucks
Along with many diameters, widths, offsets, bolt patterns, and finishes to choose from. Plus, we are continually expanding our collection with cutting-edge new wheel designs every year.
No matter what you drive or the look you’re going for, Tuff® Wheels gives you unmatched options to create your ideal wheel setup. From street to track to off-road, our diverse selection has stunning wheels for every purpose.
We Handcraft Each Wheel With Care
Even with our growth into one of the largest aftermarket wheel brands, Tuff® Wheels still takes a hands-on approach when manufacturing every wheel.
We use advanced casting methods to craft our aluminum wheels to the tightest tolerances for peak durability. During machining, we precision cut each wheel to give it the perfect style and fit. Then skilled technicians carefully assemble and inspect each wheel by hand, ensuring the quality before it ships to customers.
This meticulous construction enables us to build wheels to meet even our own strict performance standards. Our hands-on manufacturing process results in a level of craftsmanship that you can feel and see in every Tuff® Wheel.
We Stand Behind Our Wheels with Confidence
In addition to our rigorous quality testing, Tuff® Wheels provides customers with an industry-leading warranty. We firmly stand behind our products and manufacture each wheel to last.
Our warranty covers defects in materials and workmanship for up to 5 years after purchase when registered at TuffWheels.com. Any cracked or structurally damaged wheel is eligible for our warranty program and can be repaired or replaced.
We also warranty the custom finish on our wheels against excessive fading, cracking, pitting, or peeling for as long as you own the wheel. To protect your finish, we use a high-grade multi-stage coating process that can hold up to punishment from road debris, car washes, brake dust, weather, and off-roading adventures.
At Tuff® Wheels, we build all our products to last. However, it’s reassuring to know that if anything happens down the road, we have you covered. Our comprehensive warranty has you protected on every set of Tuff® Wheels.
We Strive to Give Back to Our Community

Here at Tuff® Wheels, we aim to positively impact the community around us in addition to delivering top-quality wheels. We support various local charities and nonprofit organizations, especially those involving cars and youth mentorship.
Some of the outreach programs and groups we regularly contribute to include:
- Local chapters of the Make-A-Wish Foundation – helping fulfill the wishes of children with critical illnesses.
- Youth Automotive Training Centers (YATCs) – providing vocational training for at-risk teens.
- The RPM Foundation – restoring youth interest in the automotive industry.
- Local high school auto shop programs – donating tools, equipment, and scholarships.
We also sponsor up-and-coming drivers in grassroots motorsports series, such as rally, drifting, road racing, and off-roading. By backing young talents in car culture, we hope to positively shape the future of the automotive community.
Tuff® Wheels remains dedicated to supporting youth education initiatives and car enthusiast nonprofits. It’s our way of giving back to the community that’s given us so much over the past 20+ years.
Choose Tuff® Wheels for Unrivaled Strength and Style
Here at Tuff® Wheels, everything we do is centered around one goal: creating the strongest, best-performing, and most head-turning wheels available. Our team of hardcore enthusiasts takes pride in engineering and manufacturing wheels that meet our own stringent standards for excellence.
We stand firm behind the quality of our product and back every wheel with an industry-leading warranty. Tuff® Wheels offers one of the largest selections of wheels to perfectly match your vehicle, driving style, and personal taste. Plus, we remain dedicated to positively impacting the community around us.
For over 20 years, Tuff® Wheels has pushed the boundaries of wheel technology and craftsmanship. When you choose us, you get a set of wheels engineered for strength, designed with style, and built to last. We invite you to browse our selection of high-quality wheels and discover why Tuff® is one of the most trusted brands around.