Introduction

At Tuff® Wheels, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose information about you when you visit our website or purchase our products.

Please take a moment to familiarize yourself with our privacy practices. By visiting tuff-wheels.com or purchasing our products, you agree to the terms of this Privacy Policy. If you do not agree with any term in this Privacy Policy, you should not use our site or purchase our products.

Information We Collect

We collect both personally identifiable information and non-personally identifiable information when you visit our site:

Personally identifiable information refers to information that lets us know specifically who you are, like your name, address, email address, phone number, etc.

Non-personally identifiable information refers to information that does not identify who you are, such as browser information, referring site, date and time of visit, pages viewed, etc.

Here are the types of information we collect:

• Contact information such as name, email address, phone number, billing and shipping addresses when you place an order.
• Financial information such as credit card number, expiration date, and billing address when you make a purchase. This financial information is processed by reputable third-party payment processors and we do not have direct access to the complete credit card information.
• Account login credentials such as username and password when you create an account with us.
• Demographics information such as age, gender, location and interests when you provide it to us voluntarily in surveys.
• Communications between you and Tuff® Wheels when you contact us with questions or comments.
• Transaction information such as order details, order history and other purchase details when you place an order with us.
• Usage information such as the pages you visit, the links you click, the products you view and purchase, the search terms you enter on our site, and approximate geographical location to give you accurate product availability information.
• Device information such as device model, operating system, browser type, unique device identifier, mobile network, hardware settings, and IP address. This information may be collected using cookies, pixel tags, and other technologies.
• Website activities such as site areas visited and pages viewed to help us optimize user experience and provide more relevant content and product recommendations. This information may be collected using cookies, pixel tags, and other technologies.

How We Use the Information

We use your personal information in the following ways:

• To complete transactions when you make a purchase on our website
• To deliver products or services purchased by you
• To send order confirmations and shipment notifications
• To send promotional emails about new products, special offers or other information we think you may find interesting
• To contact you about your questions and requests
• To provide customer support and resolve issues with product orders
• To customize and improve your experience on our site
• To conduct analytics and statistics to understand how users interact with our site so we can improve it
• To prevent and detect fraud, spam or abuse of our services
• To comply with legal obligations as may be required by applicable laws

We use non-personal information in the following ways:

• To measure site traffic patterns for analytics purposes
• To perform research aimed at improving our products and services
• To display relevant promotional messages, advertisements and content
• To compare and review metrics for analysis like sales, traffic source, etc.
• To diagnose server issues and optimize performance
• To develop new products and services

How We Share the Information

We will not disclose your personal information except:

• To service providers under contract who help with parts of our business operations such as payment processors, website hosting, email delivery, marketing, auditing, etc. These service providers are not permitted to use the information for any other purpose beyond fulfilling their contracted services.
• When required by law such as to comply with a subpoena, bankruptcy proceedings, or similar legal process
• When we believe disclosure is necessary to comply with a regulatory investigation or protect the safety, rights, or property of our customers or us.

We do not sell or rent your personal information to third parties for their marketing purposes without your explicit consent.

We may share non-personal information with third parties for industry analysis, demographic profiling, marketing, and advertising. This data is shared in aggregate form and does not contain information that can identify you personally.

Data Retention

We retain your personal information as long as you maintain an account with us or as needed to provide services to you. We will also retain and use your information as necessary to comply with legal obligations, resolve disputes, and enforce agreements.

Our retention periods are based on criteria that determine the length of time we reasonably need the data for, such as contract requirements, mandated retention periods, limitation periods for legal claims, etc.

We will delete your data if your account is inactive for a significant period or at your request after you withdraw consent. Note that we may retain de-identified or aggregated data without time limits to continue enhancing our products and services.

Your Rights over Personal Information

You have certain rights over your personal information. These include:

Right to access – You may request access to your personal data that we hold.

Right to rectification – You may ask us to correct any inaccurate or incomplete personal information.

Right to erasure – You may request that we delete your personal data from our records.

Right to restrict processing – You may ask us to limit how we process your personal data.

Right to data portability – You may ask for a copy of your personal data for your own use.

Right to object – You may object to how we are processing your data and we will address such concern.

If you would like to exercise any of these rights, please contact our Data Protection Officer at the email provided in the Contact section below.

We will acknowledge and investigate any complaints about how we handle your personal information. If you are not satisfied with our response, you may submit a formal complaint to the relevant privacy regulator in your jurisdiction.

Security of Your Information

We have implemented appropriate technical and organizational measures designed to provide reasonable protection of your information against loss, theft, misuse, unauthorized access, disclosure, alteration and destruction. These safeguards take into account the nature and sensitivity of the information collected, processed and stored, and the current state of technology.

Some of our security measures include:

• Encrypting data during transmission using SSL (https)
• Limiting access to personal data on a need-to-know basis only to authorized employees and service providers
• Storing sensitive data on secure servers located in controlled facilities
• Using verification procedures to authenticate callers and reset passwords
• Employing physical access controls to our data centers like surveillance, locks, alarms, etc.
• Maintaining incident management and response procedures in the event of a security breach

While we follow industry standards to protect your information, no method of transmission or storage can ever be 100% secure. We will notify you in a timely manner in the event we become aware of a security breach involving your personal information stored by us.

Cookies and Tracking Technologies

We and our service providers use cookies, web beacons, pixels, tags, scripts, local storage, and other tracking technologies to improve your browsing experience on our site and manage our promotional efforts.

Cookies are small data files stored on your device that act as anonymous identifiers. They enable us to recognize your browser and capture generic usage and volume statistical data. You can control cookie usage through your browser settings and other tools.

Web beacons are tiny graphics with unique identifiers embedded in web pages and emails. They are used to track activity on websites and allow us to analyze the effectiveness of our services.

Pixels are tiny images embedded in web pages or emails to track user activity, collect statistics, monitor how customers interact with website elements like ads or links, and personalize the user experience.

You may encounter these technologies placed by third parties like analytics companies if you visit other sites after leaving our site. They are used for reasons like customized ads, determining effectiveness of promotional campaigns, market research, etc.

Most browsers are set to accept these technologies by default. You can opt-out in your browser settings, using browser extensions or other tools. Declining these technologies may disable certain website functionality and affect your experience.

Online Advertising and Social Media

Advertisements on third party sites

We engage in interest-based advertising using third party ad networks. To serve you relevant ads, these networks track your activities across sites over time using cookies and other methods. The information collected (types of content viewed, pages visited, retail searches, etc.) is used to predict your interests and select ads likely to be meaningful to you.

The ads may contain third party cookies that continue tracking your activities when you move to other sites owned by the ad service provider. You can opt out of receiving interest-based ads served by participating companies by visiting:

• Network Advertising Initiative
• Digital Advertising Alliance

Advertisements on our website

We display advertisements from third party ad networks on our site. The ads are selected based on generic factors like keywords searched on our site, your current location, type of browser and device etc. However, we do not allow the ad networks to collect your name, address or other directly identifying information for advertising purposes.

You can opt-out from getting personalized ads on your browser or mobile device. See your browser or device settings for instructions. This does not opt you out of being served advertising. You will continue seeing generic, non-personalized ads.

Social media features

Our site may use social media features such as Facebook Like button and Twitter widget. These features may collect your IP address, information about the page you are visiting, and cookie IDs to function properly. Social media features are hosted by the respective social media sites and they may use information about your interaction for purposes like sharing activity, market research, and displaying personalized ads.

Social media sites collect this information when you are logged in to their services, whether or not you interact with the social media features on our site. To learn how they handle information collected through such features, refer to the respective privacy policies of the social media sites.

External Links

Our site contains links enabling you to visit third party websites conveniently. We are not responsible for the privacy practices or content of those sites. We suggest contacting the site operators directly if you have any questions.

Minors

Our products and services are intended for purchase and use by adults. We do not knowingly collect or solicit personal information from minors below the age of 18. In the event we learn that we have collected personal information from a minor without parental consent, we will delete the information as soon as possible. If you believe we may have collected personal information from a minor please contact us.

California Privacy Rights

The California Consumer Privacy Act (CCPA) provides California residents certain rights regarding their personal information. Here is an overview of those rights:

• Right to Know: You may request information about the categories and details of personal data we have collected about you, its purpose, the categories of third parties with whom it is shared, and the specific pieces of information collected.
• Right to Delete: You may request deletion of your personal information unless it is required for our internal business purposes or legal requirements.
• Right to Opt-Out of Sale: You may direct Tuff® Wheels to stop selling your personal information to third parties now and in the future. We do not sell or rent your personal information as defined by CCPA.
• Right to Non-Discrimination: You have the right to not face discrimination for exercising your rights under CCPA.

To exercise your California privacy rights described above, please contact our Data Protection Officer.

International Transfers

Tuff® Wheels is a U.S. company headquartered in the United States. The information collected from you by Tuff® Wheels is stored in secure data centers located in the U.S. Please be aware that the U.S. uses different standards for privacy protection than jurisdictions in the European Union and elsewhere outside the U.S.

By using our services or providing your personal information to us, you are permitting its storage and use as described in this Privacy Policy. As we continue to develop our business, we may transfer your information to new entities or locations as required.

Changes to this Policy

We may change this Privacy Policy from time to time. If we decide to make material changes, we will post the updated Privacy Policy with a new revision date. We recommend that you check this page periodically for changes. Your continued use of our products and services after any changes constitutes acceptance of the revised Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy, please contact our Data Protection Officer at:

Email: [email protected]

Phone: 209-861-2910

Address:
Tuff® Wheels
446 Center Avenue, Fresno, CA

Please include your full name, email address and detailed request. We will make our best effort to respond in a timely manner.

If you are in the European Union, you may also contact our EU Representative:

EU Representative name: Jane Doe

EU Representative email: [email protected]

EU Representative address:
Tuff Wheels EU Rep Office
9876 4th St, Paris 75001, France